To Filema tis Lelas
> Branding / Illustartions
Filema tis Lelas is a local company that produces handmade sweet spoon, jam, sauce and liqueur of exceptional quality. The brand logo consists of the first letter of the owner’s name in Greek, λ, depicted in a jar, in order to emphasize the handcrafted nature of the products. Various patterns from traditional hand-stitched fabrics have been used on the labels, along with an icon of the utensil needed for the consumption of each product, in order for consumers to visually distinguish the different types of product.