> Concept, Script
The video spot for OASA, had the purpose of making citizens more aware of using their tickets. Public transportation, is based on a cycle of the citizens paying their fare price tickets. Everyday people, show even more how their actions, by paying a ticket, move the rest of the public transportations, as they are one. The metro, the buses, the electric, all move thanks to citizens, so when you buy a ticket it keeps the cycle stay in motion. At the end of the video, we get a glimpse of the new reloadable plastic pass.