Eastern Macedonia & Thrace - Prefecture

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>Branding/Website

 

After going through a selection process, we were assigned to create the identity of the Region of Eastern Macedonia and Thrace in Greece and run a campaign for its promotion as an all-year destination for tourists. The logo consists of the first letters for Macedonia and Thrace in Greek, Μ and Θ, and visualizes both the shape of the region on the map and its geomorphology, with a line underneath to signify the sea and the islands at the south of the region. All the different options offered to tourists can be found on the website that we developed for the campaign (www.emtgreece.com) and were promoted with print ads in the Greek and international press, as well as via web banners in Greek news portals.